The world can be divided into two parts. A part where there are singles and bachelors and in the other part resides the couples population of the world. The single people are often seen bad-mouthing the couples and vice versa. However, what if these phenomena are used by an e-commerce giant for their profits. What happens then? Well, the answer is the Singles day. Yes, you read it right, singles day. China celebrates a shopping spree on the 11th of November, and this shopping spree has become so big that it as eclipsed the cyber money and even the Black Friday regarding revenue generated.
What Is Singles Day?
Singles day is a day which started more like a folk holiday amongst the university students of China. The day started on 11th November because the 11 November has four ones in the date and it is the single day in the year. This holiday started more as a trend, however, a popular e-commerce website saw this as an opportunity to increase this market and started a marketing culture on the day since the mid of 21st century. Since that invention, this day is being celebrated by a shopping spree and is becoming increasingly popular amongst the cult. Many people whereas they are single or not they shop on this day. Singles day has become a very popular shopping day amongst people, and the records of profits have been broken. The day has become the most profitable shopping day ever leaving behind days like Black Friday and Cyber Monday.
The Difference Between Black Friday And Singles Day:
There is a lot of difference between Black Friday and Single day. The biggest difference between Black Friday and the singles day is that black Friday started more as starting period for the bigger festive period whereas the Singles day is more of a folk holiday which was used by an e-commerce website for their benefits. There is a few more difference between black Friday and singles day such as:
- The singles day is known more for the shopping for luxury items whereas black Friday has been known for shopping for daily goods and also good those will be helpful in the festive celebrations.
- Singles day is celebrated more in the online world whereas black Friday is more into the offline world of shopping.
The days like singles day are more of a marketing strategy by many e-commerce websites and have been a hit so far.