Local SEO (Search Engine Optimization) is an integral tool for any small to mid-scale business. In a world which has shifted its focus from the real world to the virtual one, where Google ratings take precedence over a friendly suggestion, a Seattle SEO is something akin to a lifeline for the local businessman. According to Google, 46% of searches now have a local intent. For example, you have a rat problem in your home, what you will do immediately do is search for the nearest pest control agencies. This is a local search, now if you want your business advantage of attracting more customers you need to improve your online visibility. The best way to do so is to somehow worm your way into the “3-pack” or “local pack” which refers to the most relevant initial options that the browser displays.
A citation is any location where one’s business information is listed online, such as an online directory or perhaps a business listings website. On the Internet, the most important factor for publicity is ensuring your business’ visibility and to do so the particular business needs to be listed in such relevant websites and forums as a Seattle SEO operates by compiling and processing such available information. If you aren’t listed this puts you at a clear disadvantage and you are likely to be overtaken by your competitors. If promoting a business through web marketing is the “game” the citations qualify you to participate in it. They are of two types usually- structured and unstructured. Structured citations follow a particular format and are organized with all the important data being listed. They are usually available on business listings websites. Unstructured citations do not follow any particular format they are usually information from say a newspaper article or maybe an online magazine extract about the business. It is integral that all the information in the citations should be accurate and updated, otherwise, the repercussions could turn out to be disastrous.
Website localization- Localizing a website can be done by detailing your accurate location and even map location it can also be done by organizing local community events and then featuring articles about it on the website.
Citation building- Ensure your site features on citation sites and online business directories. This helps to increase your business’ visibility thus increasing your odds to attract more customers.
Managing reviews and ratings- Reviews and ratings are highly integrated into shaping public opinion. Proper, honest, reviews and good ratings encourage consumers to avail the services offered by your business. These are all sorted, managed and displayed by the SEOs.
Why use a Seattle SEO?
With the increasing popularity and reliability of the Internet services more and more people are turning to the search engines to find information on local businesses. Local searches are fast and cheap and moreover, serve as a more popular platform for advertisement purposes. Moreover, a local business with a tight budget would find an SEO much more cost-effective than the mass media services. Traditional advertising is one that often keeps the consumer out of the loop whereas here your information reaches the consumer when required. There is no wastage of resources. Using SEO’s to advertise and conduct business is an intelligent and efficient method. Local SEO’s hold immense potential, and are possibly the future of all small to mid-scale businesses.